Sushi Travels
A bespoke travel itinerary engine and booking wizard empowering travelers to design custom multi-city tours seamlessly.
Executive Summary.
Sushi Travels is a Bangalore-based travel and transportation partner specializing in bespoke customized itineraries, luxury group rentals, and chauffeur-driven transit across India. They required an intuitive travel search and custom itinerary booking wizard to replace clunky, high-friction booking forms.
Client Request &
Strategic Goals.
Eliminate booking abandonment caused by cluttered travel forms and provide travelers with interactive map previews and automated PDF itinerary summaries.
Challenges & Engineered Solutions.
Previous travel planning software was overloaded with dense form inputs, causing customers to drop off before finishing itinerary creations.
Engineered a streamlined, multi-step booking wizard featuring progressive disclosure and interactive route previews.
Travelers required instant itinerary confirmations with detailed day-by-day transit itineraries.
Integrated automated serverless PDF generation creating branded, printable travel schedules instantly.
Disciplined Investigation.
Documentation Analysis
Analyzed travel packages, fleet configurations, and customer service ticket archives.
- Brand Mission: 'Every Road, A New Story' across South India and national destinations.
- Core Values: Safety First, Transparent Pricing, Core Hospitality, Verified Professionalism.
- Aesthetic Direction: Editorial Wayfaring, Midnight Sophistication, Cinematic Heritage, Atmospheric Storytelling, Amber-Accented Premium.
- Tone of Voice: Professional, Reliable, Transparent, Welcoming.
UX Audit
Mapped user drop-off points during custom multi-day travel package customization.
- Identified cognitive overload in long monolithic forms.
- Introduced progressive step-by-step guidance for date, vehicle, and hotel selection.
Information Architecture & User Flows
Constructed intuitive user journeys from destination exploration to confirmed booking voucher.
- Flow: Destination Discovery -> Interactive Wizard -> Fleet Choice -> Instant Custom Quote -> Booking Confirmation.
Design System
Created an editorial travel aesthetic blending cinematic dark navy with vermillion adventure accents.
- Primary Typography: Playfair Display (Editorial Display) and Inter (Clean Functional Sans).
- Color Palette: Obsidian Black (#0B1629), Vermillion Red (#C8472C), Parchment Cream (#FDF8E1), and Pure White (#FFFFFF).
Design System & Visual Language.
Obsidian Black
Atmospheric midnight navy base
Vermillion Red
Bold adventure call-to-action signature
Parchment Cream
Warm editorial card surfaces and accents
Pure White
Crisp typographical contrast
Playfair Display
Medium / ItalicEditorial Headings & Destination Highlights
Inter
400 / 500 / 600Functional UI, Booking Forms & Itinerary Details
Key Project Features.
Multi-Step Itinerary Builder
Interactive wizard allowing travelers to customize vehicle types, routes, and overnight halts.
Interactive Route & Map Previews
Embedded Google Maps route calculations providing distance, expected transit time, and terrain notes.
Technical
Implementation.
Production-grade technologies selected deliberately for security, speed, and compound scalability.
Verified Outcomes.
Repeat Bookings
Increase in repeat client bookings within the first quarter.
Builder Completion
Growth in completed itinerary requests via the step-by-step wizard.
Inquiry Call Volume
Reduction in routine customer support calls due to transparent online fare breakdowns.
Takeaways &
Transformation.
Sushi Travels modernized its client booking pipeline with an intelligent itinerary engine that elevated customer trust and empowered seamless travel customization.
Interactive visual feedback and step-by-step transparency dramatically lower booking drop-offs in bespoke travel commerce.
“Our custom booking engine was complex and hard to navigate for clients. Cortinex built a seamless, intuitive travel planning platform that made bookings a breeze. Repeat client bookings are up by 55%!”